Creating Buzz

Dallas Water Utilities carried out a very successful campaign with their Save Dallas Water mascot campaign aimed at educating the Dallas area youth about water conservation. Young voters could vote online and they selected "Dew" the water drop. "Dew" was sworn into office at a Dallas elementary school by City Council members. Children got to choose from three different candidates who each had their own promises and water saving tips. The campaign's goal is to teach young kids different water saving techniques and show the importance of civic responsibility. DWU came up with a great and creative way to help water conservation from the bottom up: educating youth about the importance of water conservation and ways to carry it out so they can pass it on. They have received numerous communication awards for their success including an award in communication excellence given by the Texas section of the American Water Works Association (AWWU) and the Water Environment Association of Texas.