Creating Buzz

Dallas Water Utilities carried out a very successful campaign with their Save Dallas Water mascot campaign aimed at educating the Dallas area youth about water conservation. Young voters could vote online and they selected "Dew" the water drop. "Dew" was sworn into office at a Dallas elementary school by City Council members. Children got to choose from three different candidates who each had their own promises and water saving tips. The campaign's goal is to teach young kids different water saving techniques and show the importance of civic responsibility. DWU came up with a great and creative way to help water conservation from the bottom up: educating youth about the importance of water conservation and ways to carry it out so they can pass it on. They have received numerous communication awards for their success including an award in communication excellence given by the Texas section of the American Water Works Association (AWWU) and the Water Environment Association of Texas.

Well, this is my first time blogging and I don't know much about it, but I am really excited to learn and understand it all better in the coming months. This blog is for my Advanced Communications class at SMU which is going to teach me all about blogging and its effect on the Public Relations industry. Please feel free to leave comments, tips or advice on any of my topics. Also, you're more than welcome to visit the class blog site at www.smuccpaclass.blogspot.com.